It’s Friday, and that means it’s time for Pack of the Week—where we break down the smartest, sharpest, and most surprising packaging on shelves right now.
Today, we’re diving into the women-owned brand One Trick Pony and their brilliantly inverted peanut butter jars. This isn’t just cute packaging — it’s a functional redesign that solves a major consumer frustration: oil separation in natural nut butters.
We break down:
The design thinking behind the upside-down jar and leak-proof lid
How it improves consumer experience by eliminating stirring, mess, and resistance to buying natural peanut butter
Why this format helps grow the brand and positions it to compete with legacy players like Skippy and Jif
The sustainability story: fewer unused jars, more brand loyalty, and smart material use
Its exclusive launch at Whole Foods — and what that signals for challenger brands
How the bold color blocking and cheeky tone (“One Trick Pony”) create instant shelf pop and memorability
Spoiler: This is more than a gimmick. It’s a design-led revolution in a tired category.
Drop your take in the comments: Is this the future of food packaging, or just a clever pony trick?
