Understand packaging's user experience, packaging materials, and who the users are when you design product packaging. In this episode packaging designer Evelio Mattos unboxes the Polaroid Lab and uncovers ways in which to improve your own brand's packaging design.
From on shelf to in-hand, get a glimpse into the pros and cons of Polaroid's packaging design. I'll review everything from how the product packaging hangs on pegs, misses a few key best practices, and discuss the packaging's sustainability.
I'll also provide a few take aways to keep in mind for your next packaging design including:
1) The consumer, product embrace
2) Designing a guided user experience
3) Molded fiber inserts general nomenclature
4) Material's recyclability and packaging optimization
5) Each user to consider when designing packaging
6) Designing for kitting and fulfillment
7) Packaging logistics
Product unbox'd, Polaroid Lab:
http://bit.ly/polaroid_packaging
Connect with our host Evelio Mattos:
https://www.linkedin.com/in/eveliomattos
