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Are you making these packaging design mistakes?
In this episode of Packaging Unboxd, 13 of the world’s top packaging designers from New York, London, Melbourne, and beyond share the worst packaging design mistakes they still see and exactly how to avoid them.
If you're a young packaging designer, a freelance creative, or a startup founder designing your first product, this episode is your playbook to avoid common (and costly) design errors. From bad color contrast to category code overkill, to Pantone and Adobe color licensing fails, these are the real mistakes killing shelf impact and brand success.
Designers in this episode include:
00:00 Intro
1:13 Chris Wilson, Packaging Design Choices
3:13 Jennie Potts, Overusing Category Codes
4:57 Matt Dix, Consumer Experience
7:03 Hernan Braberman, Structural Packaging Design
9:01 Sarah Williams, How to Use Brand Architecture
9:52 Rich Robinson, Messy Line Extensions
12:02 Anna Ison, Choosing Color Contrast
14:05 Chad Michael, Illustrations or Packaging
14:47 Brandon Bennett, Are Gradients Hard To Print
15:59 Chad Michael, Using Ai in Packaging Design
17:39 Gene Portnoy, Using Pantone in Adobe Illustrator
18:41 Martin Widdowfield, Too Many Claims on packaging
20:19 Jennie Potts, Overloading the Font panel
22:04 Caroline Cox, Thinking Sustainable has to be Boring
25:04 Chad Michael, Wasting Structural Design
