It’s Wednesday, which means it’s Can We Solve It?—the only packaging game show where you bring the problems and we (Evelio Mattos, Adam Peek, and Cory Connors) try to solve them. From materials to shipping to shelf impact, if we can’t solve your packaging problem live, you win a shirt. Easy.
Today’s challenge is inspired by a great article in the South China Morning Post about how beauty brands are balancing sustainability with sensory allure—proof that great packaging can be both conscious and covetable. But can this philosophy extend beyond the beauty aisle? We break down how this principle can (and should) reshape food, fashion, and even beverage packaging—without losing the magic.
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🔍 Can we solve today’s toughest packaging dilemmas? Tune in, ask your question, and find out.
Can we Solve it is brought to you by www.SmartSolve.com