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About this show:
Matt Hanzly: Matt is a seasoned packaging designer with a rich background in packaging engineering. He graduated from Rochester Institute of Technology (RIT) and later took graphic design courses at Rhode Island School of Design (RISD). Over his career, he has worked with prominent companies like Juul, Peloton, and now Enlisted. Known for his expertise in consumer electronics packaging and his impressive rendering skills, Matt bridges the gap between creative design and technical engineering in the packaging industry.
Episode Summary:
In this enlightening episode, Evelio Mattos sits down with Matt Hanzly to delve into the multifaceted world of packaging design. From humble beginnings with an engineering background to becoming a renowned packaging designer at Enlisted, Matt shares his journey, challenges, and the evolving trends in the industry. This episode is a must-listen for anyone interested in the intersection of creativity and technical precision in packaging.
Matt emphasizes the importance of understanding both the engineering and design aspects of packaging. As a professional who transitioned from the Excel sheets of package engineering to the creative realms of design, he advocates for the significance of mastering tools like Solidworks, Keyshot, and Rhino. Throughout the conversation, the duo explores the growing importance of sustainable materials, the shift towards home delivery packaging, and the nuances of creating a compelling unboxing experience that reflects the brand's values.
Key Takeaways:
Master Your Tools: Whether it's Solidworks, Keyshot, Rhino, or Adobe Dimensions, knowing your rendering and design tools is crucial in packaging design.
Sustainability is Key: The packaging industry is rapidly shifting towards sustainable materials, and designers must adapt to these changes to stay relevant.
Unboxing Experience Matters: The first physical interaction consumers have with a product is through its packaging, making the unboxing process a critical aspect of overall product experience.
Flexibility in Freelancing: Understanding your worth and structuring fees around time, materials, and complexity can lead to more successful freelance engagements.
Consumer Electronics Demand: This sector continues to lead in innovative packaging solutions, often focusing on compactness and efficient, engaging designs.
Notable Quotes:
"If you're looking ahead, what are you seeing in terms of trends for packaging, and what are some misses that a lot of brands aren't looking at when it comes to packaging?"
"A lot of times I take bare minimum: I take what I currently make my regular job, and then just do time and a half, because you figure like, bare minimum, that's you're working overtime, so you should get paid time and a half."
"If a product doesn't survive shipment, it's not sustainable. That's the worst thing that could possibly happen."
"It's also kind of be picky if you have a chance, pick projects you love, because that way you'll build a portfolio of projects you love, and you'll get more clients you like."
"I think a lot of times when people think of a packaging designer, I mean, a lot of people don't know everything that goes into packaging design."
Connect with Matt:
https://www.linkedin.com/in/matthanzly/
For a deeper dive into the conversation about the evolving world of packaging design, and to hear more insightful tips from industry experts, listen to the full episode and stay tuned for more enriching content from the podcast series.
