Today on Pack of the Week, Evelio, Cory, and Adam break down Patrón Tequila’s first bottle redesign in three decades.
We’re unpacking everything from the curves and craft of the new silhouette to how this move reshapes consumer perception, brand storytelling, and production realities.
What does this new bottle say about luxury?
Why now, after 30 years?
And what does this mean for premium spirits branding going forward?
Whether you’re a brand manager or a bottle-sniffing packaging nerd, this episode delivers insight on how design decisions impact cost, shelf presence, and status.
🎯 Spoiler: The cork’s not the only thing popping.
👉 Tune in, bring your opinions, and let us know—is this the new gold standard or a missed pour?
Want packaging that dissolves? check out www.Smartsolve.com
Need to manage your packaging specs for EPR regulation? go to www.Specright.com
Work with guys:
Evelio - https://www.IDPdirect.com
Cory - https://www.atlanticpkg.com
Adam - http://www.TheLabelKing.com
