It’s Friday, which means it’s time for Pack of the Week on the Packaging Today Show. Today we crack open the wildly illustrative, brand-extending, and licensing-heavy coffee packaging from Bones Coffee Company.
From Star Wars to SpongeBob to mint-chocolate aliens, these packs are more than just loud—they're a masterclass in storytelling and shelf disruption. But is all this surface-level charm hiding some missed opportunities in material choices and sustainable decisions?
In this episode:
How Bones Coffee uses licensing to dominate visual real estate
The structural choices that make this pouch pop (or fall flat)
Why overprinting and gloss vs matte finishing matter more than you think
Whether the design aligns with the product—and who the real buyer is
We’re breaking down the full Bones experience: construction, print quality, storytelling, finish, and what other brands can learn (or leave behind).
