We’re back with part two of our Milan coverage—this time, zooming in on the boldest, smartest, and most unexpected packaging innovations discovered at Packaging Première.
Evelio Mattos walks us through cutting-edge materials, fresh structural ideas, and tactile finishes that are setting the tone for luxury packaging in 2025 and beyond. Adam Peek and Cory Connors join from the studio to unpack what these shifts mean for global brands and creatives.
In this episode:
Game-changing material tech that’s redefining sustainability
Unexpected use of sensory design to elevate unboxing
Structure-led solutions for shipping, reuse, and visual impact
What Milan got right—and where it leads the rest of us next
Whether you're designing packaging for fragrance, fashion, or fine food, this episode delivers the trends that’ll move your brand forward.
