Learn the behind the scenes process to the making of this iconic cover design. Jamie McCathie along with other TurnerDuckworth alumni collaborated with the band, photographers, arsonists, stage crew, and a many other creatives along the way.

Understand how the creative Director position has evolved beyond directing creatives and into directing the vision.

Who knew that designing an album cover could be so much more than packaging design? Watch episode 130 here.

As a lifelong Metallica fan this interview was almost as good as sitting with the original band, as a packaging designer it was a masterclass on vision.

In this exclusive interview, Jamie McCathie, one of the brilliant minds behind the album's striking visuals, takes us on a journey through his creative process. From his early days in London to his work on some of the world's most renowned brands, Jamie’s vision persists.

Watch the Metallica 72 Seasons unboxing to learn how they burnt all the toys on the streets of San Francisco.

As he explains in the video, "Metallica 72 Seasons" is an exploration of the first 18 years of life and how they shape us as individuals. Jamie shares working with Bruce Duckworth and their approach to visually representing the album's themes, from the use of dark and light imagery to the incorporation of bright yellow as hope or warning signs.

And that's not all; we also get an insider's look at the behind-the-scenes workings of the project, with Jamie sharing some hilarious anecdotes about working with Metallica, including a phone call with Lars Ulrich and Bruce Duckworth.

Whether you're a die-hard Metallica fan or a design enthusiast, "Metallica 72 Seasons Behind the Design" is a must-watch video. Join us on our YouTube channel for this fascinating glimpse into the creative process of one of the most iconic albums of all time.

Let us know what was the first album you ever bought in the comments.

Jamie also shares how they used packaging dielines in camera to layout the photography and adjust the set to fit the packaging design.

Wanna work with Jamie McCathie?
Reach him via LinkedIn here.
https://www.linkedin.com/in/jamie-mccathie-889093a/

Buy a Lee Jeffries print or hire LJ, learn more here.
https://lee-jeffries.co.uk/metallica-72-seasons

Learn more about TurnerDuckworth
https://turnerduckworth.com

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