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Evelio Mattos sits down with Chad Michael, a renowned spirits packaging designer, to discuss the secrets behind his stunning designs. If you're a packaging designer looking to elevate your craft, especially in the world of spirits, this conversation is packed with insights that can transform your approach.
Key Takeaways:
Story-Driven Packaging: Discover how Chad uses deep brand narratives to influence every detail of a package, from the shape of the bottle to the texture of the label.
Balancing Ornate Design with Clarity: Learn how to create intricate, eye-catching designs that still maintain clarity and visual hierarchy from a distance.
Creating Full Brand Experiences: Explore how Chad goes beyond the label, integrating custom glass, closures, and even cinematography to craft a cohesive brand story.
If you're serious about improving your packaging design skills or breaking into spirits packaging, this episode is a must-watch.
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