In this episode of Packaging Today, we get hands-on with luxury packaging deploying tactility as a super power, this fragrance box uses an all-over raised UV texture to mimic the look and feel of beaded fabric. It's not just visually striking—it’s irresistibly touchable.
We’ll break down:
- The printing and finishing techniques that create the dimensional "bas-relief" texture
- Why tactile design is dominating luxury fragrance packaging
- How this visual language ties back to brand storytelling and shelf presence
- What small brands can learn from this high-impact concept
If you're a packaging designer, creative director, or just a packaging nerd who loves when art meets engineering—you don’t want to miss this.
👇 Drop your thoughts in the comments and tell us your favorite tactile packaging moment.
