This special 10-minute episode of Packaging Today comes to you straight from the heart of luxury packaging innovation — Milan’s Packaging Première.
Evelio Mattos reports live from the show floor, bringing fresh insights and real-time reactions from one of the most prestigious packaging events in Europe. Meanwhile, Adam Peek and Cory Connors hold it down in the studio, breaking down what Evelio’s seeing and why it matters for designers, brand managers, and manufacturers worldwide.
In this episode:
What’s trending in European luxury packaging right now
Surprising shifts in materials, finishes, and structure from Milan
What U.S. brands can steal from Italian innovation
Why Packaging Première might be the most important show you’ve never been to
Whether you're a brand trying to elevate your unboxing experience or a designer looking for global inspiration, this quick-hit episode packs a punch.
