Evelio Mattos welcomes Rubaie Jaffer, a graphic designer in the cosmetic industry and podcast host, onto the Packaging Unbox show. Evelio Mattos shares the importance of subscribing to the show and introduces their sponsor, Idpdirect.com. Rubaie explains that she is a Los Angeles-based graphic designer who works remotely for Jan Marini Skin Research, a company in the skincare industry. They then discuss what's happening in the skincare industry, opportunities, and things that could be done better in packaging.

The speaker is discussing their career journey since graduating in 2018. They started off working for an ad agency where they worked on films for Paramount, 20th Century Fox, and Lionsgate. However, they were laid off and moved on to Ecommerce, where they created collateral for brands on Amazon and social media. In their free time, they freelance, taking on branding, packaging, illustration, and music design projects. The speaker particularly enjoys working on music design projects, including merch design, album covers, and single covers, focusing on pop, punk, and emo music.

The conversation is about the experience of being laid off. The speaker discusses how they had recently been laid off from their first job and how it can be a devastating experience. They offer advice to those who have been laid off, suggesting they focus on creating concept projects and elevating their portfolio. They also emphasize that everything happens for a reason and to not give up. The speaker also shares how their personal identity had become wrapped up in their job, and how being laid off can make you feel incomplete. They suggest that being laid off early in your career can be a blessing in disguise, as it gives you the opportunity to realize that outside of your job you are still a person with a life to experience.

In this conversation, the speaker offers insight on career transitions and advice for anyone going through a change. They explain that it is important to not let your career define who you are and to make sure to have interests outside of your job. They also go on to explain how their own career transition ultimately opened up more opportunities for them. The speaker then explains their journey into packaging design, which was sparked by a mentor and a college class as well as working at Nordstrom. They explain that packaging is a form of user experience that is more tangible than digital and provides an entire experience for customers. Lastly, the speaker offers advice on where they find inspiration in the skincare industry, emphasizing the importance of stepping away from the screen to experience life.

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TIMESTAMPS

0:00:00 Interview with Rubi Jaffer: Exploring Opportunities in Skincare Packaging

0:02:05 Career Journey of a Recent Graduate: From Working in the Entertainment Industry to Ecommerce

0:03:26 Conversation on Overcoming Job Loss and Finding New Opportunities

0:05:04 Conversation with Graphic Designer and Packaging Expert, Nick Longo

0:08:23 Exploring New Industries: Experiencing the Product and Learning from Mentors

0:09:16 Exploring Trends in Skincare Packaging

0:11:16 Heading: Exploring Trends in Skincare Packaging and Branding

0:16:05 Discussion on High-End Packaging Design Strategies

0:17:38 Conversation on Skincare Packaging Design Trends and Advice for Designers

0:19:38 Conversation on Skincare Packaging and the Future of Skin Care

0:24:13 Heading: Exploring Sustainable Solutions for Small Skincare Products

0:25:42 Interview with Freelance Designer and Packaging Expert, Kaitlyn Smith