Is This the Easiest Way to Launch a Brand?

Can you actually take a viral social media trend and turn it into a fully fleshed-out brand concept in just 30 minutes?

In this episode of Packaging Unboxed, host Evelio Mattos sits down with one of his favorite designers, Gene Portnoy, to throw down a massive challenge: reverse-engineering a startup brand from scratch in under half an hour.

With multi-million dollar brands seemingly launching overnight across Instagram and TikTok, it’s easy to look at the hype and think, “Why can’t I do that?” Well, you can but you need to know how the design thinking process actually works under the hood.

We break down the massive rise of the "better-for-you" product space, unpack how brands like David protein and SmartSweets took over the food game, and walk you through the exact blueprint you need to take a raw idea, turn it into a design concept, and build a deliverable strategy fast.

If you're an entrepreneur, startup founder, or design nerd who wants to know what to do (and exactly what NOT to do) when building a brand, this fast-paced session is for you.