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Think recycled materials are always the most sustainable packaging option? Think again.

In this episode of Packaging Unboxd, we sit down with Metsä Board to explore why virgin fiber packaging may actually outperform recycled packaging when it comes to climate change impact, lightweighting, and renewable energy use.

You’ll learn:

Why recycled packaging isn’t always the most sustainable choice

How virgin fiber packaging can lower your carbon footprint

What designers and brands must know about EU deforestation regulations and traceability

The role of biomass energy and fossil-free production in sustainable development

How to choose sustainable materials based on real environmental data

Where EPR laws are going—and how they’ll affect your packaging decisions

Whether you’re a designer, brand owner, sustainability officer, or student, this episode will reshape how you think about sustainable packaging and give you the tools to design smarter, lower-impact packaging.