From QR codes and NFC chips to pop-ups, reveals, and boxes that move—interactive packaging is having a moment. But is it actually worth the cost, engineering, and complexity? Or is it just a flashy gimmick brands can’t stop chasing?
In this episode of Packaging Today, we dive deep into interactive packaging that goes beyond tech. Think: lids that lift the product, drawers that slide out, compartments that spring open, and packaging that turns every unboxing into theater.
What you’ll learn:
The true ROI of interactive packaging
When interactivity enhances user experience, and when it just adds cost
What structural elements consumers remember (and which they ignore)
The difference between gimmick and strategy in luxury, beauty, and DTC
How interactive packaging impacts recyclability and sustainability claims
Whether you’re designing packaging for wow-factor, function, or both. This episode will help you think smarter about what interactivity actually means in 2025.
