Ever wondered what smart coffee looks like on-shelf?
Today we crack open IQ Joe’s brand-new Variety Pack with the founder himself and explore how a boot-strapped start-up brewed a masterclass in coffee packaging and packaging design.
What you’ll learn in this unboxing
Form follows flavor: why the slim stick format beats bulky pods for DTC and retail (and how that choice slashes freight costs).
Shelf psychology 101: the color system + icon stack that guides sleepy shoppers from “Original Black” to “Vanilla Spice” in 1.7 seconds.
Start-up packaging hacks: real numbers on minimums, print methods, and the one structural tweak that saved IQ Joe five figures in its first production run.
Why it matters
If you’re building a food or beverage brand, dialing in packaging early is the difference between collecting dust and caffeinating the masses. Grab these insights before your next prototype hits the dieline.
👀 Watch, learn, and steal these ideas for your own launch.
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