Dirty Dough founder Bennett Maxwell explains how they package cookies to protect them from damage during transit. We discuss how choosing the right material and coating for packaging helped increase efficiencies in-store, reduce packaging waste, and saved them over 40% on their packaging spend.
Of course, we also talk about the now famous cookie wars of 2022 where Crumbl Cookies is suing Dirty Dough for putting cookies in a rectangular box!
Watch and find out how this lawsuit is responsible for more than doubling the Dirty Dough franchise group and increasing sales of cookies across the country.
We talk about #packaging #design #franchise #cookies #howto
Do you prefer Dirty Dough to Crumbl? Let us know in the comments!
Watch this next:
Sustainable Candy Packaging:
https://www.youtube.com/watch?v=7b6PsRWWD1Y&t=255s
