How do you connect with people that are only interacting with your packaging? You create a story that builds as they open and get closer to the product.
Watch as Evelio Mattos, Packaging Designer and Creative Director unboxes a pair of Hunter Boots. He identifies the steps taken by the brand to create captivating packaging design, as well as Hunter's missed opportunities allowing you to learn new ways to view packaging.
If you're tired of watching unboxing videos of hauls and influencers unpacking product with little to no care for the packaging, this is the video for you. Get Unbox'd solely focuses on the packaging, taking care to review each and every consumer touchpoint in the packaging's opening ceremony regardless of industry.
If you're ready to learn what you need to know in order to design effective packaging, subscribe today.
Packaging: Hunter Boots Shoe Packaging
Design by: Hunter
Reviewed: Unboxing, packaging structure, purchase validation, and sustainability.
