Learn how to design packaging by following these easy steps to get started not only learning how to design packaging but also how to improve your packaging design!
Evelio Mattos is a seasoned packaging designer with a rich history of working for some of the world's biggest brands. he possesses extensive knowledge and experience in the field of design, particularly in creating visually appealing and market-competitive packaging. Evelio Mattos also demonstrates a keen understanding of design principles, messaging, hierarchy, and visual flow, which he adeptly applies in his practical work. In his commitment to education, Evelio Mattos shares his expertise by providing guidance and training for students and budding designers.
Episode Summary:
In this captivating episode, Evelio Mattos gives listeners a "cheat code" to the art of professional packaging design. With a hands-on approach, he reveals the methods and strategies used by industry pros, transforming novices into confident creators of their own digital packaging designs in under 30 minutes. Mattos's tutorial is a crash course that promises to bolster not only the design aptitude of his audience but also their underlying understanding of the essential elements that make packaging effective.
Evelio Mattos begins by emphasizing the importance of starting simple, with a box, and then ramps up the design process by incorporating a foundational grid system. This structured approach is critical for translating two-dimensional designs into three-dimensional products. He then advocates for a method of learning through imitation, whereby new designers can build skills by reverse engineering and adapting existing successful designs. Using a practical example, Mattos breaks down the packaging layout and introduces the concept of color blocking to convey messaging in design.
Mattos challenges his audience to reimagine a packaging design by making it their own, stressing the importance of experimenting and iterating on existing templates. By tweaking elements such as size, color, and position, designers can effectively communicate their own unique messages while ensuring the packaging remains functional and aesthetically pleasing.
Key Takeaways:
Learning packaging design starts with understanding how to break down a flat box layout, simplifying the design process for beginners.
A structured grid system is fundamental to translating two-dimensional designs into three-dimensional objects, aiding in visualizing the final product.
Imitating and deconstructing successful packaging designs is a valuable learning tool, allowing designers to understand and apply proven design strategies.
Simple adjustments to design elements like color, size, and typography can significantly impact the messaging and appeal of packaging.
Iteration and creativity are key; designers are encouraged to adapt and personalize designs to match their unique vision while keeping practicality in mind.
Notable Quotes:
"Great artists learn. They learn from what works, what doesn't work, and they find inspiration from the things around them."
"By the end of this video, you're going to be able to lay out your next packaging design on your own, digitally, in sketch, whatever makes you feel the most comfortable."
"We want to start with a box because it's the simplest thing. What's great about them is that they're easy to convert from two D to three D in our minds and on screen."
"This is why we're copying because this is going to help you understand how everything goes together."
"You're going to have so much more clarity the next time you have to design a pack."
Resources:
Evelio Mattos references Austin Kleon's advice: "steal like an artist and show your work."
he makes use of Adobe Illustrator in the package designing process, though specific handles or exact URLs are not provided in this transcript.
Be sure not to miss the full spectrum of insights and expert methods Evelio Mattos provides on professional packaging design. Tune into the complete episode for a deep dive into making your packaging stand out in the competitive market. Keep an eye on this series for more innovative discussions that spark creativity and equip you with the expertise to excel in design.
