Black Ink Projects is responsible for Adidas, Humanrace, and many more innovations in packaging design.

One thing you find in all of their packaging... details.

The die cut hole in the shoe box fr Pharrell William's shoe is the same shape as the phase of the moon on the day of his birth.

Listen to the complete interview https://youtu.be/Io_B2EXWzr4

Learn more:
https://bit.ly/PUSubs