How Chobani's Strategy of Fun Pays Off

Lauren Hodges, the Creative Director at Chobani, joins Evelio and Adam on the Packaging Unboxed podcast to discuss the recent Halloween packaging design for Chobani Flip. The team at Chobani wanted to create packaging that would surprise and delight consumers, while also capturing the spirit of Halloween. They collaborated with illustrator John McNair to create spooky and playful designs for each flavor. The limited edition packaging features QR codes that allow consumers to play a virtual trick-or-treating game. Lauren explains that the goal was to create a memorable and interactive experience for consumers, while also driving sales through basket bundling. She also discusses the importance of trust in packaging design and how Chobani aims to convey their brand ethos through their packaging.