In today’s episode of Packaging Today, Evelio, Adam, and Cory break down why social media is no longer optional if you're serious about building a career in packaging. Whether you're a designer, a sales rep, or a sustainability expert here's what you need to do:
We spotlight Cory Connors, whose global presence in the packaging world was built not through ads or cold calls, but by showing up consistently on LinkedIn and TikTok. From speaking gigs to career opportunities (including his newest role), Cory’s journey shows the real ROI of putting yourself out there.
You’ll learn:
Why social platforms build industry trust faster than any resume
What type of content performs well for packaging pros
How to start building your personal brand today—without dancing on TikTok (unless you want to)
Whether you're designing unboxing experiences or sourcing materials, your visibility online could be your biggest asset. This episode gives you the playbook to get started.
