Engine Organic Gin's packaging design is gassed up and ready to disrupt your bar cart. Today on Packaging Today, Evelio, Cory, and Adam break down the bold branding move that puts high-end gin in what looks like a motor oil can and why it works.
We’ll dive into:
Why Engine Gin’s packaging stands out in a saturated spirits shelf
The psychology behind unexpected formats
Other brands taking wild risks with form, function, and storytelling
Plus: What lessons can luxury, beauty, and CPG brands steal from this petrol-powered bottle?
It’s Pack of the Week, and Engine Gin just might run away with the win.
