Why are cereal boxes getting taller but not heavier? Today, we’re unpacking a question from viewer Daniel Seemiller: “Same cereal weight, taller box… why?” Is it all about shelf presence, brand psychology, or are brands just pulling the oldest packaging trick in the book?
We’ll dive into the economics of the corrugated saying: “Deeper is cheaper” and expose why form factor changes are less about consumer convenience and more about retail dominance and margin games. Expect hot takes, real examples, and yes, even those paper-thin cereal boxes.
Stick around for “Can We Solve It?”, the game show segment where you ask the toughest packaging questions, and if we can’t answer—you win the shirt off our backs. Literally.
Submit your questions in the comments or live chat. Watch us live every Monday and Wednesday 7:30am PST on YouTube and don’t forget to subscribe and connect with us on LinkedIn to join the community shaping the future of packaging.
Work with guys:
Evelio - https://www.IDPdirect.com
Cory - https://www.atlanticpkg.com
Adam - http://www.TheLabelKing.com
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