Turner Duckworth just rebranded Crumbl with the help of Buck for animations and illustrations. The redesign completely revamped the brand's elements while keeping it Crumbl.
The brand has seen its marketshare getting eaten up by competitors with flashy hip new shops, powerful social media, and prices that make Crumbl's $5 cookie seem dirt cheap.
Everything from the typography, the color, the fresh aesthetic brings this stale brand back from the dead into current times. I'm looking forward to see if they've refreshed a few of these recipes and get a sense of the brand for real.
Check out Turner Duckworth and Buck for more amazing work.
