Monday on The Packaging Today Show Live, Evelio Mattos, Adam Peek, and Cory Connors dive into the stories shaking up the packaging industry:
Mars Goes Deep : with coral reef restoration through its Sheba brand, Mars is literally building underwater ecosystems while trialing fully recyclable paper packaging on land. Is this the new benchmark for brand-led sustainability?
Circular Dreams vs. Flexible Reality : The 2025 goal for fully recyclable, reusable, or compostable packaging is hitting a snag: flexible plastics. We break down the real reason circularity might be slipping through the cracks and what comes next.
Compostable Coatings Are Here : New developments in mono-material coatings and functional compostables are changing how we think about performance and end-of-life design. Could this be the breakthrough that replaces multi-layer flexibles?
💥 Why it matters:
Sustainability in packaging isn’t just a trend : it’s an existential pivot. But while brands double down on eco credentials, the truth is messier. This episode unpacks where innovation is thriving, where it’s stalled, and what your team should be planning for next.
#packaging #design #sustainability
