Today’s episode is a two-parter, and both stories hit harder than a forklift with no brakes.
📉 First, the cardboard crash. U.S. corrugated box sales are declining—again—and we’re asking: is this a warning shot for the broader economy or just a shift in how consumers shop? We’ll unpack what fewer boxes means for brands, logistics, sustainability, and why Amazon switching to paper mailers isn’t the full story.
🍖 Then, it’s broth beef. A class-action lawsuit against Bare Bones bone broth alleges they misled consumers by claiming high protein per serving... by using larger-than-standard serving sizes. But here's the twist: they listed it clearly. So are FDA serving size guidelines outdated? Or is Bare Bones gaming the system? And more importantly—what does this mean for serving-size-based claims in packaging?
Evelio, Cory and Adam stir the pot, call out the BS, and ask the questions every brand should be asking right now.
Want packaging that dissolves? check out www.Smartsolve.com
Need to manage your packaging spoecs for EPR regulation? go to www.Specright.com
Work with guys:
Evelio - https://www.IDPdirect.com
Cory - https://www.atlanticpkg.com
Adam - http://www.labelkingcorp.com
