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Join Evelio Mattos on an intriguing exploration of product packaging as he unravels the innovative design approach of Being Hair Care in this episode. A seasoned packaging designer, Evelio shares his thoughts on the impressive aesthetics and functional aspects of Being's packaging. From its massive silver Mylar exterior to the magnetic closures, Evelio offers a comprehensive analysis of the packaging design, evaluating its strengths and identifying areas for enhancement.
Evelio dives into a hands-on review of each component within the packaging, offering valuable insights into the unique features and thoughtful design choices of Being Hair Care. He discusses the sensory experience provided by the packaging, including the product's scent and the sustainable aspects of the design. Moreover, Evelio provides an educational perspective on the mechanics of packaging construction and its implications for brand communication and consumer engagement. Tune in to discover how Being Hair Care is reshaping the future of product packaging.
Work with Evelio: info@idpdirect.com
Key Takeaways:
The Being Hair Care packaging features an impressive silver Mylar exterior with deep debossing and a secure magnetic closure to enhance the unboxing experience.
Evelio discusses the importance of quick-read brand storytelling within packaging to engage consumers and build brand connection effectively.
The innovative and custom packaging design of the brand embraces vibrant colors and unique shapes, setting it apart on retail shelves.
Evelio highlights the significance of sustainable packaging design and the potential for reducing packaging waste without compromising on design aesthetics.
Practical insights on reducing packaging costs while maintaining high-quality design and manufacturing processes are shared, offering valuable advice for brands entering big box stores.
Order Being Haircare:
https://beinghaircare.com
Learn more about Trayak:
https://trayak.com
Get your specs right with Specright:
https://Specright.com
Get ready for a fascinating journey deep into the world of packaging innovation with Evelio Mattos as he brings to light the thoughtful design principles redefining consumer interactions with packaging. Don’t miss out—listen to the full episode for more expert insights and keep an eye out for future episodes for more captivating content from the world of design.
