Brad Pitt’s skincare line Le Domaine just dropped new “sustainable” packaging and we’ve got questions.
In this episode of Packaging Today, we break down the design decisions behind the reimagined bottles and jars: real wood caps, reduced glass weight, and a brand story steeped in French vineyards and circular luxury.
But does luxury wood mean true sustainability?
We ask:
Is using real oak for a packaging lid actually better for the environment?
What bin does a wooden cap go in, and what about the hidden plastic insert that makes it functional?
Are these kinds of material choices improving sustainability… or just greenwishing with a celebrity face?
Join Adam, Cory, and Evelio as they uncork the truth about Brad Pitt’s Le Domaine packaging one biodegradable cap at a time.
