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Neha Tulsian is the founder of NH1 Design, a design agency known for marrying science, design, and logic to offer unique branding and packaging solutions across various industries. With a background in design from London and experiences in companies like Johnson Banks and William Rahm, Neha has worked in different countries, including India and South Africa. Her agency has gained a significant reputation, especially in healthcare and FMCG sectors, and Neha actively participates in design forums like the Pentawards, where she serves as a jury member.

Episode Summary:
In this insightful episode, Evelio Mattos engages with Neha Tulsian to explore the evolution and approach of NH1 Design, a prominent female-led design agency. Neha shares her journey from studying in London and working in South Africa to founding NH1 Design in India. They discuss the organic growth of her agency into various sectors, the challenges of creating a balanced work-life equation from home, and the role of networking in business development.

Delve into NH1 Design's strategic approach to marrying science, design, and logic in their projects. Neha emphasizes the importance of consumer insights, robust processes, and seamless communication with clients to deliver impactful design solutions. She shares engaging anecdotes about their diverse portfolio, including healthcare, FMCG, and alcohol branding projects like the celebrated Jinjiji gin label. Her narrative offers valuable insights into scaling design across different markets and geographies.

Key Takeaways:

Neha Tulsian's journey highlights the pivotal role of networking in business expansion and client acquisition.

Understanding diverse markets and client needs is essential for developing impactful and scalable design solutions.

NH1 Design's success hinges on its strategic blend of science, design, and logic, which emphasizes consumer research and robust client communication.

The importance of creating memorable and culturally relevant branding to engage consumers and enhance product storytelling.

The integration of humor and taboo-shattering narratives in product design can lead to broader societal conversations and acceptance.

Notable Quotes:

"Networking is a very important aspect of bringing on new clients. You can't leave to chance that people will discover you."

"I think science and the logic and the design process is more the research, the consumer insight."

"In India, a lot of women don't talk about periods. And I thought period shame is something we should tackle on the packaging."

"Every time I have my periods, I interact with the sanity backpack. So I wanted to actually do a self-initiated project."

"That's where I think magic happens, right? When you and the client are actually working together and constantly pushing each other."

Tune into this episode for a detailed exploration of how design can transform businesses and societal norms. Stay connected for more enlightening discussions in upcoming episodes.