This Wednesday edition of Packaging Today dives into the packaging tightrope every beauty brand is walking today.

We unpack:

How brands are combining luxe tactile finishes, weighty closures, and multisensory experiences… while still chasing eco-credentials.

Which innovations like refillable systems or botanical embossing translate well beyond cosmetics into industries like food, electronics, and luxury goods.

Design strategies for balancing premium sensory appeal with real sustainability.

Then it’s game time: It’s time for our signature segment, Can We Solve It? You're the audience—ask your toughest packaging dilemmas, and if Evelio and Adam can’t solve it live, you win our legendary T‑shirt.

This segment is brought to you by www.Smartsolve.com where packaging challenges find smart, technical solutions, and dissolve.

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