Paper bottles are making big promises—biodegradable, recyclable, and a step toward a plastic-free future. But are they truly a game-changer, or just another hype-driven sustainability claim? In this episode, we break down the latest paper bottle innovation pitched at Davos, exploring its real benefits, hidden challenges, and whether it’s ready for mass adoption. From material limitations to consumer perception, we separate fact from fiction in the push for sustainable packaging.
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