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Videos

April 17, 2024

Are Paper Bottles Good? #shorts

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April 14, 2024

Packaging Today Show

A weekly dive into the different opportunities in the packaging industry and how to benefit from them. We basically break it down so our first graders can understand how to start making a difference with packaging. Maybe it'll help boost your brand, save you money, or (this would be awesome)…

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April 10, 2024

Michelada Mix Redesign: Capturing the Spirit of Mexico

Adrian Viesca is an expert and influential figure in the beverage industry, with a focus on traditional Mexican mixers. As an enthusiastic representative of Miche Mix, Adrian brings a wealth of knowledge and experience from Monterrey, Mexico. With a commitment to preserving and sharing the authentic taste of Mexico, he…

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April 8, 2024

Packaging Today: Sustainable Packaging Truths/Myths

Cut Through the Green with Packaging Today, on a dynamic, 30-minute live show that brings together three of the packaging industry’s most insightful minds—Adam, Evelio, and Cory. As professional packaging hosts with years of expertise, they’re on a mission to demystify the complex world of sustainable packaging. This engaging series…

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April 5, 2024

How to Design Packaging Structural Packaging for Beginners

The Five Fundamentals of Structural Design Protection: Discuss how structural design ensures product safety from production through to end-user handling. Quick example: Bottle packaging design that prevents breakage. Functionality: Cover how the design facilitates product use, storage, and transport. Quick example: Foldable box designs for flat shipping and easy assembly.…

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April 5, 2024

Product Packaging - How to Design Packaging

This week's episode of 'How to Design Packaging, take your product recommendation and design packaging for it LIVE. Dive into the creative process with us as we take a product requested by our audience and meticulously craft its packaging from the ground up. This episode is more than just a…

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April 4, 2024

Does Craftsmanship = Luxury? #shorts

Learn how to design luxury packaging and what luxury packaging can mean from Vincent Villeger is a seasoned luxury packaging designer (Burberry, Givenchy, By Far, Milton Brown, and more) with a rich background in the industry. Learn more about Vincent here: http://vincentvilleger.net Known for his refined and innovative approach to…

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April 3, 2024

How to Design Packaging for Luxury Brands

Learn how to design luxury packaging and what luxury packaging can mean from Vincent Villeger is a seasoned luxury packaging designer (Burberry, Givenchy, By Far, Milton Brown, and more) with a rich background in the industry. Learn more about Vincent here: http://vincentvilleger.net Known for his refined and innovative approach to…

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March 31, 2024

Packaging Today Show : Best of April Fool's Packaging

Evelio & Adam breakdown the best of April Fool's Packaging as seen online as an annual marketing exercise. Is it worth it, are they good, do they fall flat, or are they out right out of touch. Join Evelio & Adam to see what's new in marketing with packaging design.…

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March 28, 2024

Specright is Changing How We Do Business #shorts

Tom Preston of Specright breaks down the importance of data management in the future of business and design, watch the full episode here: https://youtu.be/fqE-lr9ycH4

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March 27, 2024

How will Ai shape the future of business #shorts

Tom Preston of Specright breaks down the importance of data management in the future of business and design, watch the full episode here: https://youtu.be/fqE-lr9ycH4

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March 27, 2024

Why Data Matters more than Ever for Packaging Design #shorts

Tom Preston of Specright breaks down the importance of data management in the future of business and design, watch the full episode here: https://youtu.be/fqE-lr9ycH4

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March 26, 2024

Future of Business Management with Specright #shorts

Tom Preston of Specright shares how Specright aims to change business by digitizing knowledge and making it accessible to anyone in your business, watch the full episode here: https://youtu.be/fqE-lr9ycH4

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March 25, 2024

Crafting a Compelling Story Enhancing Product Design with ChatGPT #shorts

Watch the full episode here to learn how to design packaging for your product with Ai: https://youtu.be/5cjlWAWIp0Q?si=zMZlmlhdOOC-CTSo But spend the time to actually build and craft a story That's what AI is for That's why I'm not showing you mid-journey That's why I'm not showing you runway Because who gives…

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March 25, 2024

How To Redesign Your Packaging #shorts

Watch the full breakdown of Raybern's packaging redesign and how marketing came into play for every design decisions and how you can too: https://youtu.be/z_U5u-VMTrg

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March 24, 2024

Psychology of Packaging and Product Design #shorts

Watch the full breakdown of Raybern's packaging redesign and how marketing came into play for every design decisions and how you can too: https://youtu.be/z_U5u-VMTrg

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March 23, 2024

Packaging Design Fails from a P&G Exec #shorts

Watch the full breakdown of Raybern's packaging redesign and how marketing came into play for every design decisions and how you can too: https://youtu.be/z_U5u-VMTrg

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March 22, 2024

Packaging Today Show: Future of Pringles Packaging

Let’s talk innovation, new ideas, and fresh packaging concepts. This week we’re talking to the recent winners of the international challenge to reimagine Pringles packaging from University of Wisconsin-Stout. We’ll meet Lukas David, Ethan Myers, and Zach Hoffmire creators of the winning entry that challenges how you’ve eaten chips your…

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March 22, 2024

How To Design Packaging : Selecting Materials

Week 2: Understanding Packaging Materials and Substrates **Class Description:** Dive deeper into the world of packaging design with a focused exploration of materials and substrates in our second week. This class is designed to expand your knowledge of the diverse range of materials available for packaging, including an array of…

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March 22, 2024

Using Inks To Brand Your Packaging

Download your Sustainable Guide here: https://idpdirect.com/design_guides/ Learn about your packaging specifications here: https://specright.com CTI Inks: https://www.ctiinks.com Guests: Daniel Wachter is the Chief Commercial Officer and shareholder at CTI (Chromatic Technologies Incorporated), a Colorado Springs-based company known for its innovative packaging technologies, including the color-changing ink used by Coors Light. With…

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March 22, 2024

The 1 Packaging Design Rule from P&P Executive You Need to follow #shorts

Watch the full breakdown of Raybern's packaging redesign and how marketing came into play for every design decisions and how you can too: https://youtu.be/z_U5u-VMTrg

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March 21, 2024

How To Design Packaging : Intro to packaging design and industry overview

Welcome to the beginning of your journey into Packaging Design. Our first week together lays the foundation for the transformative learning experience ahead. In this inaugural class, we'll embark on an exploration of the packaging design landscape, providing you with a comprehensive overview of the industry's past, present, and future.…

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March 21, 2024

How is Packaging Design Changing? #shorts

Watch the full video of how packaging is changing from Chloe Templeman ECD at Big Fish and Co Chair of Pentawards https://youtu.be/vfyNk78Qraw?si=FUaVTa6FvGmO0FVu Learn how the design industry is evolving and changing every day.

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March 21, 2024

Agencies Want To Know Your Side Hustle #shorts

Watch the full episode with Spencer Buck of Taxi Studio here: https://youtu.be/xuwEbq-YjHk

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