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Episodes

Designing Packaging for Manufacturing with Brandi Parker of Pearlfisher | Ep 70
70
Nov. 11, 2021

Designing Packaging for Manufacturing with Brandi Parker of Pearlfisher | Ep 70

When you focus on manufacturing, you learn about the materials and processes behind a product, and this knowledge only makes you a better designer at the end of the day. Brandi Parker, Head of Sustainability at Pearlfisher, joins us to talk about how her experience on the manufacturing side has influenced the way she thinks about sustainable design. Brandi’s role at Pearlfisher has taught her about the deep connection between sustainability and design and we start our chat by hearing more about ...
The Value of Knowing Your Value | Ep 69
69
Oct. 27, 2021

The Value of Knowing Your Value | Ep 69

This is the story of how your host, Evelio Mattos, won a packaging design and product launch pitch against VaynerMedia and also lost $900,000 in the process. The lesson in today’s episode is about knowing your value and understanding what you bring to the table when it comes to pricing, packaging design, and opportunities. As with any proposal, Evelio believes that presenting with confidence and clarity is key. It’s about delivering your pitch, focusing on its value to the consumer, their brand,...
Zero-waste Packaging Design with Guillermo Dufranc | Ep 68
68
Oct. 19, 2021

Zero-waste Packaging Design with Guillermo Dufranc | Ep 68

Today, we’re discussing the realities of waste management in Argentina and the lengths that people go to in order to be just a little bit more sustainable with Guillermo Dufranc, author, YouTuber, and consistent LinkedIn poster of great sustainability content. When he isn’t busy being a zero-waste influencer, Guillermo manages a creative team at tridimage, an award-winning packaging design agency headquartered in Buenos Aires. In this episode, you’ll learn how global cities like Buenos Aires col...
Reusable Glass Bottles & Bottle Bills with Caren McNamara | Ep 67
67
Oct. 11, 2021

Reusable Glass Bottles & Bottle Bills with Caren McNamara | Ep 67

Years ago, the return and reuse of glass bottles was common practice, but when convenience began to dominate the messaging around packaging, this went out the window. Now, 75% of glass bottles end up in landfills. Through her company, Conscious Containers, Caren McNamara is on a mission to change this. Caren Conscious Containers is a benefit corporation selling refillable glass bottles and establishing infrastructure to collect, sanitize and resell them throughout the country. They have also com...
Packaging Design & Recycling: CITEO Aims To Hit 100% Recycling Rates by 2025 | Ep 64
64
Sept. 17, 2021

Packaging Design & Recycling: CITEO Aims To Hit 100% Recycling Rates by 2025 | Ep 64

In this episode Evelio (@eveliomattos) speaks to Vincent Colard of Citeo.com a company working hand in hand with packaging designers, manufacturers, and recycling systems to get France to 100% recycling rates by 2025. Learn what materials to use in your packaging design to increase the chances of it being recycled at end of life. They discuss chemical recycling, what it is, how it helps, and where it fits in the grand scheme. Also the different types of plastics, benefits, drawbacks, and differe...
The Future of Antimicrobial Packaging with Danielle McWaters of DesignSake | Ep 63
63
Sept. 8, 2021

The Future of Antimicrobial Packaging with Danielle McWaters of DesignSake | Ep 63

Ever wondered what the future of packaging looks like? You’re not alone. In fact, it’s a question that has been on the minds of many designers and brand-owners alike. We all know how important sustainability is to our world today, but we also want to make sure that we are doing everything in our power to make products as effective and safe for consumers. That being said, antimicrobial coatings are trending due to covid, the current pandemic, but also looking to everyday hygiene of products we co...
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