Packaging Design Episodes

Part 2 of 10 Lessons for Packaging with Foil. April Lytle or Kurz Transfer Products and I provide key insights into how to use foil when designing packaging. Be sure to rate, review, and subscribe to the Podcast. If you’ve ever designed packaging with textures and foils, you know there’s a learning curve to doing it right. I want to bring you the opportunity to gain these insights as quickly as possible. I’m joined by April Lytel with Kurz Transfer Products, Kurz has been ma...

William Kang and Adrian Ng co-founders of Aether NY talk to us to share their history and celebrate their recent win at the Dieline Awards for clear spirits packaging design. The beautiful bottle for Source One Vodka set a new standard in geometric bottle design, but their not limited to packaging design. Aether NY has launched many Augmented Reality systems and brand forward apps, Aether NY is moving packaging into whole new territories in user experiences. Listen to learn just how to com...

If you’ve ever designed packaging with textures and foils, you know there’s a learning curve to doing it right. I want to bring you the opportunity to gain these insights as quickly as possible. I’m joined by April Lytel with Kurz Transfer Products, Kurz has been making foils since the 1800’s so they know a thing or two about foil. Today’s - 10 Lessons for designing with Foil is split into 2 parts to keep it short and actionable. Subscribe, Rate, and Review! Show Links...

What does it take to design award winning packaging that delivers an ROI for online and in-store packaging? Get a behind the scenes look at Beardwood & Co.'s process for redesigning Hill's Science Diet packaging that spanned over 900 SKUs around the world. Understand the decisions and strategy that drove the packaging design and how to navigate design for a global online market. Connect with Sarah Williams: Beardwood: https://beardwood.com LinkedIn: https://bit.ly/SarahBeardwood ...

Ever want to know what it takes to win a packaging competition? Adam Ryan, the Head of Pentawards joins us to discuss exactly what it takes to enter and get noticed by the judges. We get a behind the scenes view of how the judging happens and who some of the judges are. Connect: Adam Ryan on LinkedIn: https://www.linkedin.com/in/adam-ryan-a14108103/ Pentawards: https://pentawards.com/ Follow us on Facebook: https://www.facebook.com/PackageDesignUnboxd/ And connect with me, Evel...

We speak to Katie Kubrak, Materials and Insights Producer with Nirvana CPH. Learn how CMF and MDD drive innovation in packaging design, and create consumer connections. Dive into Coatings, Materials, and Finishes before we transition into the Material Driven Design to create a tangible experience for product and packaging. No matter if you're just starting out or a seasoned pro, this episode will help you rethink the way you consider packaging. Listen, rate, review, and subscribe! ...

We speak to Jess Williams, Founder and Creative Director of Communal Creative in NYC, a branding agency with a passion for storytelling. Learn how the team at Communal Creative immerses itself into each brand to unearth a resonating story that can be supported at every touch point of the consumer journey. Jess's experience as Creative Director for Thrillist and early stage Birchbox give her the insight to build startups into brands. Be prepared to take notes! Connect with Jess: Linke...

We speak with Brandi Parker, Head of Realization @ Pearlfisher where she manages a team that converts designs and ideas into reality. Her extensive knowledge of packaging design and production allows her to know what questions to ask even before a project begins and how to provide designers the direction they need. Learn how to begin your path into a career of production design and packaging as well as how to round out your design knowledge by leaning into packaging manufacturing. Ke...

Speaking with Alex Center founder of Center Brooklyn and former Design Director at a little brand named Coke, is a lesson in how to build confidence and surround yourself with the right people to create opportunities in design. We discuss how not studying at an art school is a badge of honor many of us in the design world wear as well as the value and craft of creative production. Alex shares how designing based on gut instincts at a start-up named Vitamin Water changed once you level-up to a ma...

How do you build a packaging design agency when you're not in a big city known for design? Ask Mat Bogust of Think Packaging and he'll tell you to just start posting and the world will notice! Today, New Zealand is known for some amazing design with loads of award winning packaging design emerging from halfway around the world. Talking with Mat we go through his process, rough setting, how he builds pristine samples from the start, and why he sings to his clients. We talk the finer points of IST...

Vincent Villeger, former Director of Packaging at Burberry discusses what makes luxury packaging powerful, and how to follow your creative instincts to make the right decisions. We answer if primary packaging such as fragrance bottles are even to be considered packaging and discover a new point of view in how to design packaging. Joins us to discuss what packaging is and isn't, what makes package design elevate itself to be considered luxury packaging, and how you design packaging for the wor...

In our first episode we discuss the realities of sustainable packaging design and what to consider when considering sustainable materials. Our guest is Nikki Withington, owner of Square 1 Packaging Solutions and NPD based in New Zealand. We speak to Nikki about how she helps her clients navigate sustainability from product and packaging design to what happens to their packaging materials long after they're gone. If you're thinking about sustainable packaging, you are going to want to listen to h...