There are different types of packaging used for various moments in a product's lifecycle. If you're planning to be a packaging designer, you need to understand the differences and requirements. In this week's class we learn about primary packaging, secondary packaging, tertiary packaging, and ecommerce packaging. We discuss the design…
Learn how professional packaging designers present packaging concepts in a sketch format. Learn everything from how to draw a line to 3 point perspective and all of the views required to complete an idea in the mind of the viewer. The Packaging Class is a weekly class available live on…
You're going to see how to quickly make professional quality box dielines. I spot an inspirational box online and show you how to make dielines based on that box design. Watch til the end to see the completed sample! It's fast, easy, and anyone can do it. What was used…
I had the opportunity to discuss Sustainable Packaging Myths and what many brands are doing wrong with NAPA Talks in Lithuania. Packaging designers need to be aware of the true goal of packaging and what sustainable design actually means. This does not mean eliminating plastic and replacing it with paper,…
What you need to know about packaging design this week brought to you by Cory Connors of the Sustainable Packaging Podcast, Evelio Mattos of Package design Unboxd podcast, and Adam Peek of People of Packaging podcast. We discuss recycling startups, materials, packaging design trends in the market and upcoming shows…
Birddogs packaging is simple, effective, and cheap. What they didn't spend on packaging they spent on copywriting. Learn how Birddogs creates a memorable unboxing with a basic REFL box construction and great copy. The two color printed exterior doesn't worry about standing out or making a statement. They connect with…
Graphic Designer Deon Mixon felt there needed to be a way to introduce graphic design to youth of color and share a path to design early on. So he launched Designeye a board game that makes learning about graphic design, motion graphics, packaging design, web design fun and accessible. In…
Learning how to design sustainable packaging for a start-up brand like coffee. We unbox Espressos to view the packaging from a designer's perspective. I'm Evelio Mattos and on this channel I break down product packaging to discover their design tactics used, challenge sustainability claims, and look at other solutions.This includes…
In this video, you'll learn how to create packaging based on branding strategy. Danielle McWaters, founder of DesignSake shares insight into what it takes to design great packaging for any business. 1. Find your target audience and uncover their needs 2. Understand the competition 3. Get inspired! We also discuss…
In this video, Tom Szaky founder of Terracycle explains what it takes to create sustainable packaging. 1. Packaging with no net impact 2. Packaging that does more benefit than harm 3. Eliminating the entire idea of packaging Tom also shares sustainable solutions that includes reusable, disposable, and all of the…
Watch how world famous Think Packaging markets their brand with a corrugated mailer. Think Packaging known for creating experiences in every unboxing shows the detail in the construction of each box. This box has zero print and no raw edges. 1. Lid locking mechanism 2. hollow lid for diecut face…
How do some of the best structural packaging designers in the world market their agency? They send out physical kits that illustrate their technical prowess and attention to detail. Think Packaging based in New Zealand has fast become the most recognizable structural packaging design agency in the world. We are…
Sustainable packaging isn't always about materials. Many times it's about discovering innovations in supply chain, logistics, and structural designs. In this episode we unbox IDP direct's patented flat box inserts to see how they work and what the benefit may be. We also look at magnet-free packaging on 100% paper-based…
Want to be a better packaging designer? Learn how a recycling center works. I took a tour of the Outagamie Recycling Center from start to finish to learn how my packaging finds its way through the MRF. We discussed what determines if packaging gets recycled or ends up in the…
How to DTC start-ups design packaging to build their brand? Last Crumb the latest L.A. start-up to create luxury cookies delivered via streetwear style weekly drops delivers a masterclass in packaging design. Professional packaging designer Evelio Mattos unboxes the cookies to share each step and what works and what doesn't…
Packaging design for luxury brands requires a tempo, a story, and a climax. Today we're breaking down how luxury brand Bulgari packages its luxury jewelry. We'll see what it does well, and what it does not so well. The goal is that you learn from the mistakes and successes of…
Had to upgrade and get a new laptop, so I went with the MacBook air. Seeing the recycle symbol on the bottom of the box I thought it would be a good idea to tear down the box to uncover if Apple's MacBook Air packaging is actually recyclable. Watch the…
Many packaging designers use Adobe Illustrator to create packaging dielines, which is awesome. But also time-consuming, and probably requires more math than you care to do. I'm going to show you how to make a dieline for a "tuck top auto bottom" box with an easy to follow step by…
How do you design packaging for your start up when you’re a packaging designer? Check out this unboxing of PaleoRoo Epic Granola! Quickly understand what it takes to stand out on shelf against the big brands by using what they’re not. PaleoRoo uses color blocking, character illustrations, and cues to…
Let's unbox Verse chocolate to understand how to design packaging for a start-up chocolate brand. From the gabled box exterior to the single serve sachets inside, we go through construction, design, and user experience. Watch to learn more from Packaging Designer and host of the Package Design Unboxd podcast, Evelio…
How do you package your samples or marketing materials? Fedrigoni, Italy's premiere paper maker sends out their magazine in a beautiful envelope. Let's unbox it to understand how they design packaging to entice consumers to engage with their brand.
How do luxury packaging designers choose the papers they’ll use when they design packaging? Fedrigoni’s paper collection is unboxed to show how paper brands create packaging to entice designers to choose their paper. By validating their place in design with a beautiful unboxing experience it establishes them as experts in…
How do you create packaging guidelines and what should they include? Logan Steinfeld from Staples explains a few sections of the 300+ page packaging guidelines used for their Coastwide facilities brand. Brands with thousands of SKUs like Coastwide can benefit from the detail included in packaging guidelines like these. Brands…
Product packaging design unboxing of the Amazon Echo, reviewing all aspects of the package design. Review everything from user experience and messaging, to materials and sustainability.
