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Videos

July 18, 2025

Birra Moretti’s Ugly Can is Beautiful Design

It’s Friday, which means it’s time for Pack of the Week on The Packaging Today Show — where we don’t just admire great packaging, we unpack why it works. This week, we’re sipping on style with Birra Moretti. We’re breaking down the bold, rebellious beauty of this can’s design —…

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July 17, 2025

Free Work vs. Paid Projects?

Would you work for FREE? #specwork #design #graphicdesign #packagingdesign

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July 17, 2025

Stress Kills.

Have you been burnt out? Watch full episode. #packaging #design #health #WorkLifeBalance #MentalHealthMatters

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July 17, 2025

Brad Pitt’s Skincare Packaging: What He Got Right (and Wrong)

Brad Pitt’s skincare line Le Domaine just dropped new “sustainable” packaging and we’ve got questions. In this episode of Packaging Today, we break down the design decisions behind the reimagined bottles and jars: real wood caps, reduced glass weight, and a brand story steeped in French vineyards and circular luxury.…

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July 16, 2025

Can We Solve It? / Packaging Today

This week on Packaging Today, Adam Peek and Cory Connors break down the latest headlines in the packaging industry — from material innovation to sustainability debates — and then dive into our favorite segment: Can We Solve It? This fast-paced game show, proudly sponsored by Smartsolve.com, pits your toughest packaging…

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July 15, 2025

Revisiting 2024's Year End Review - Rerun

Revisit 2024's year end review, were we right, what did we miss, what has changed in world we failed to account for. In this year-end episode of Packaging Today, we dive into the trends, designs, and regulations that shaped 2024—and explore how technology is changing the game. We’ll also sit…

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July 15, 2025

how brands tell stories

Delve into the story behind an exquisite panettone creation, far exceeding expectations. Discover why this a personal gift of culinary excellence. #packaging #branding #design #shorts

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July 14, 2025

Packaging Tricks That Make You Buy More

What would you buy? #VanillaExtract #PackagingDesign #ConsumerBehavior #ProductPackaging #Branding #GroceryShopping #PurchaseDecisions #MarketingPsychology #ProductReview #FoodIndustry

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July 14, 2025

Why recycling these products isn't the answer

In today’s episode of Packaging Today, we’re diving into the shiny, guilt-washed world of recycled beauty packaging and asking the tough question: is this actually sustainable, or just another PR pump & dump? We unpack MOB & Credo Beauty’s collaboration with the Pact Collective to create the first-ever lotion pump…

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July 13, 2025

Question about printing

Should we start the Packaging Class Again? #Packaging #designeducation #printproduction #shorts

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July 12, 2025

Do Designers REALLY Need to Learn Copywriting?

Yes. Watch the full episode with Base Design #Copywriting #GraphicDesign #DesignThinking #shorts

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July 11, 2025

Which Vanilla Packaging is the Most Vanilla?

This week on Packaging Today, it’s a vanilla face-off. In our Pack of the Week segment, we’re putting two pure vanilla extract brands head-to-head: Cook’s and Rodelle. One leans vintage apothecary with heritage typography and gold accents, while the other goes modern organic with crisp white space and botanical illustration.…

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July 11, 2025

What Design Agencies can do

Discover how BASE Design revolutionized the app store, JFK, and startup From Roy, their unique approach to brand strategy, visual identity, and digital integration, offering a one-stop solution for their clients. #packaging #design #designinspiration #short

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July 11, 2025

Design Secrets From Thisisfromroy.com

The importance of detail in building a strong brand is about crafting every aspect of your brand from the ground up. Watch the ful episode with Base Design #designinspiration #packaging #branding #shorts

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July 10, 2025

Trash into Tylenol? Scientists Hack Plastic Waste

we dive into a story that sounds like science fiction but is very real: scientists are using genetically modified E. coli bacteria to convert plastic waste into paracetamol (acetaminophen). Yep your headache might one day be cured by yesterday’s packaging. We’ll break down: What it could mean for the future…

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July 10, 2025

Fastest way to learn to design

Learn by Copying? Yes! Watch the full episode for more. #packaging #designeducation #design

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July 9, 2025

Copying to Learn: Design Secret for Beginners!

Copying design can build foundational skills. Think of it like learning guitar, you start with simple songs. We break down elements, edit them, and create your own unique designs with newfound confidence. #LearnDesign #DesignTutorial #packaging #shorts

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July 9, 2025

Can We Solve It? + This Week’s Packaging Headlines

Evelio, Adam, and Cory take on your biggest packaging challenges. You send the questions, and we give you the solutions, unless we can’t, in which case... you win a free shirt. We’ll also break down the week’s most important (and weirdest) packaging news, from surprising innovations to eyebrow-raising policy moves.…

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July 8, 2025

Packaging Design

Packaging Design Masterclass with Evelio Mattos, subscribe to watch #packaging #design #shorts

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July 8, 2025

What's the Packaging You Keep, and Why?

In this episode of Packaging Today, Cory Connors, Adam Peek, and Evelio Mattos unpack the popular (and slightly concerning) trend of people who refuse to throw away packaging, yes, even years later. Inspired by a recent VegOut article claiming that hoarders of boxes possess “unique traits,” we ask the real…

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July 7, 2025

DiD you consider?

Deep dive into creating effective and eco-friendly packaging. #PackagingDesign #PackagingTrends

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July 7, 2025

Grow Your Career with Social Media

In today’s episode of Packaging Today, Evelio, Adam, and Cory break down why social media is no longer optional if you're serious about building a career in packaging. Whether you're a designer, a sales rep, or a sustainability expert here's what you need to do: We spotlight Cory Connors, whose…

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July 6, 2025

Learn to Design Packaging

You can learn anything you want these days, what are you learning on youtube? #packaging #packagingdesign #shorts

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July 5, 2025

Master Packaging: Silence Production & File Setup Guide

Why you have to learn production as a designer. Watch the full class on Youtube. #packaging #designeducation #printproduction #shorts

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