Charlotte Ashcraft

Charlotte Ashcraft is the Senior Manager of Packaging and Graphics Development at Just Born Quality Confections. She has spent over a decade with the company, beginning her career as a Packaging Engineer, a background that still shapes how she connects brand vision with manufacturing reality. Today, Charlotte leads packaging, graphics, and sustainability, bringing a practical, systems-level approach to innovation. She plays a central role in shaping packaging decisions with an understanding of how they impact the entire value chain.